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Letting - News:
Apple's third store in the territory sports an underground space, just like the iconic Fifth Ave. store · The Apple Store at 77 Bahnhofstrasse (Zurich) is Apple’s third store in Switzerland. Opened just last week (on Friday), the store was scheduled to have a noon opening, as reported by MacPrime. The newly opened store is dubbed as “unique” by those at ifoAppleStore, although the source itself points out (original text below) that it is the second Apple store in the world – after the iconic Fifth Avenue store – to have a below-the-ground retail space.
New Zurich Store Revealed–Unique!
May 21st, 2009
The interior of the new Bahnhofstrasse (Zurich) retail store has been revealed in photos that show a glass stairway to a basement level where the Genius Bar is located. It’s only the second store after Fifth Avenue (NYC) to have a below-ground retail space. The storefront mirrors the new open-front design with a small, suspended Apple logo over the front door. Inside, the design includes the standard stone floor, wood display tables and stainless steel walls.
Whether or not the store has some other architectural particularities that make it unique remains to be seen. However, since NYC's cube'd store really is unique, while the Bahnhofstrasse is second to it sporting a below-the-ground space, we can also regard Zurich's third new store as being special.
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MARKS & SPENCER · Marks & Spencer opened at Rue du Marché 2 in Geneva
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LUSH · LUSH opened at Place de la Palud 22 in Lausanne
TOMMY HILFIGER · Brokerage Retail Store - Zurich, Bahnhofstrasse 24
LONGCHAMP · Letting Retail Store - Zurich, Bahnhofstrasse 58
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